Located on State Route 332 in Canandaigua, Genecco Produce serves the Finger Lakes region with a unique approach to grocery and farm supply. By working directly with farmers, they ensure fair pricing, supply stability, and high-quality products. This direct relationship allows them to secure items that often fluctuate in price due to market conditions, committing to pricing and helping to ensure a consistent supply. Genecco Produce also explores new products and varieties through these established partnerships.

Genecco Produce's relationships with farmers are built on regular visits to their supplying farms, both locally and internationally, maintaining open and strong communication channels. They collaborate with farms of all sizes, from well-known brands like Dole and Delmonte to smaller, local farms that produce on a much smaller scale. This diverse network enables Genecco Produce to offer a wide range of products, supporting the local agricultural community while providing high-quality goods to their customers.